Christina Summerfield

Christina Summerfield

Christina Summerfield

Profile

Brand, Strategy & Marketing Executive

Clarifying positioning, strengthening communications, and helping organizations align around what matters most.

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Meet Christina

Christina Summerfield is a brand, strategy, and marketing executive who helps organizations clarify direction and turn ambition into structured, executable plans.

With more than 25 years of experience advising global brands, growth-stage companies, and creative agencies, she is known for bringing alignment and rigor to complex environments. Her work begins with research — uncovering insight across audiences, markets, and internal stakeholders — and translates those findings into clear positioning, communications strategy, and operational direction.

Christina partners closely with founders, executive leadership, and agency teams to define positioning, shape go-to-market strategy, and build the frameworks that support consistent execution. She brings discipline, perspective, and analytical depth to every engagement — ensuring strategy is grounded in evidence, not assumption.

Outside of work, Christina enjoys traveling, gardening, fitness and spending time with her family — rhythms that keep her grounded and inspired.

Christina is the ultimate partner. Her strategic ability makes you feel that she’s been working on your business for years. If I have a big hairy problem to solve she is the first person that comes to mind. She takes the complicated and makes it so simple. Not to mention she has an amazing ability to build trust quickly.
Mary Persons, Director of Brand Research and Messaging
SAP Concur
Christina is a razor-sharp thinker and expert executive wrangler who solves hard problems in a transparent, collaborative, and inclusive manner that not only gets to the answer but builds alignment and energy along the way.
Neil Parker, Co-Founder
co:collective
We are deeply grateful for Christina's expertise, investment in and understanding of our unique brand DNA and her incredible work ethic. Can't say enough about the benefits of working with Christina and Versive.
Kyra Hartnett, Co-Founder & CEO
TWENTY2
Christina’s industry experience is invaluable. She didn’t just give us a plan; she gave us the infrastructure to grow. She is a lifelong resource for Brightbound, and we highly recommend her to any brand ready for a professional jumpstart or a total refresh.
Julie Savoia, Partner
Brightbound
Christina is our first call whenever we have a strategic assignment, whether it's brand positioning, voice articulation and guidelines, or even defining an entire product ecosystem through brand architecture which we did together for Magnolia. Clients love going through the process with her.
David Herbruck, President
Loyalkaspar
I had the privilege of working alongside Christina on a branding project and was impressed with her dedication and commitment to ensuring a high-quality outcome. She has a unique ability to speak into opportunities and formulate creative strategies. Her professionalism and work ethic are unparalleled.
Monica Sedelmeier, Chief Communications Officer
City of Waco, TX

Selected experience

Co-Founder, Versive

Brand, strategy, and marketing executive leading research-driven engagements that align positioning, go-to-market strategy, customer experience, and organizational transformation. Partners with leadership teams to translate vision into disciplined, executable frameworks.

Executive Director of Strategy, loyalkaspar

Led enterprise brand and audience strategy for global media and technology brands including CNN, Magnolia, Samsung, Starz, Paramount, and MTV, grounding creative direction in research and measurable business objectives.

Strategy Lead, co:collective

Led strategy sprints for enterprise clients including LinkedIn and SAP, developing research-driven messaging frameworks and marketectures that clarified positioning and accelerated alignment.

Customer Experience Director, Adoptive

Led brand, service, and experience strategy within a multidisciplinary innovation firm, conducting research to uncover growth opportunities and designing scalable frameworks that aligned business ambition with customer experience.

Co-Founder, Frank

Founded and led a strategic knowledge management consultancy focused on capturing and activating institutional intelligence. Designed sales enablement and educational frameworks deployed globally for retailers including Coach, Macy’s, Stuart Weitzman and Ann Taylor.

Account Manager, B3

Managed brand and experiential initiatives for national consumer brands including Estée Lauder, Godiva, Ann Taylor, Liz Claiborne, and Kérastase, building foundational expertise in client leadership, operational execution, and cross-functional collaboration.