One reputation, real values.

For more than fifteen years, we've partnered with Komar to help shape and evolve one of the apparel industry's most respected corporate brands. Throughout that time, the business has continued to grow, expanding its capabilities, acquiring brands, entering new categories and evolving into a more complex global organization.

As Komar evolved, so did its communications.

Rather than approaching each initiative as an isolated project, we've worked alongside the leadership team to continually refine how the company presents itself - developing clear strategic direction, evolving the brand architecture, strengthening corporate communications and ensuring every new chapter builds on the last.

Most recently, this included a refreshed communications strategy, updated brand guidelines, refined messaging, a new corporate website, sustainability reporting, social media governance, ongoing communications planning and a suite of videos that brought the company's purpose, culture and capabilities to life.

Just as importantly, we established clear communications benchmarks and ongoing measurement to ensure the work continued to create value long after launch.

Since the refreshed communications launched, average website engagement has increased by 38%, website interactions have increased by 20%, and LinkedIn has evolved from an inactive corporate presence into a consistently growing communications channel reaching 10,000 - 25,000+ impressions each month. The result is a stronger, more visible corporate brand that continues to engage customers, partners and future employees.

Our role continues beyond strategy and creative execution.

Today we continue to work with Komar as an ongoing strategic partner - helping the business translate growth into clear communications, maintain brand governance across its portfolio and continually strengthen one of its most valuable assets, it's reputation.

komarbrands.com

A note from David Komar, Principal & Chief Marketing Officer, Komar

"I have had the privilege of working with James Summerfield and the Versive team for more than fifteen years, during a period of significant growth and transformation at Komar. They have developed a deep understanding of our business, culture, and long-term strategy, helping us build a flexible communications architecture that has grown with the company.

Through extensive research and strategic thinking, Versive simplified our messaging and created a clear, consistent communications framework across our expanding portfolio of businesses and brands. They have guided us through acquisitions, organizational change, and evolving business priorities while keeping our communications aligned and effective.

What sets Versive apart is the depth of experience they bring. Every member of their team has a leadership background, providing thoughtful strategic guidance backed by real-world business experience. Even in the fast-moving fashion industry, their work is classic, timeless, and built to last. They have become a trusted extension of our team and an important part of Komar's continued growth."

A note from Natalie Hicklin, Chief of Staff & Director of Corporate Communications, Komar

"Over the past two years, as I have stepped into a communications leadership role, James and the Versive team have become invaluable partners and trusted advisors. They have not only helped shape our communications strategy but have also helped me grow professionally. Their willingness to share their expertise, challenge our thinking, and explain the "why" behind their recommendations has accelerated my learning in ways I could not have achieved on my own.

What makes Versive different is that they never approach work as an outside agency delivering creative assets. They take the time to understand our business, our culture, and where we are trying to go. They consistently translate evolving business priorities into practical communications strategies, clear governance, and measurable objectives that help keep our organization aligned and accountable.

Having a partner who understands Komar's history while helping us prepare for its future has been incredibly valuable. They have become a true extension of our team, and I have no doubt they will continue to play an important role as our business evolves."